Get to know our board with the Meet the NYDI Board series. The board is here to support Irish startups make connections in the US and run events in New York. Are you an Irish start up looking to expand in the US? Reach out to us!

Rachel Quigley, VP Content at Function X/Wetpaint

Rachel is VP of Content at Function X, leading a team of 25 at Wetpaint.com and across other brands. Rachel brings expertise in content, editing, social media & audience development to the board. She previously worked for media stalwarts Bauer Media and the Daily Mail, getting her start at “home” with the Belfast Telegraph and the Tyrone Herald. Welcome to the board Rachel!

Follow Rachel on Twitter  and LinkedIn

Why did you become involved with Digital Irish?

Founder Feargall Kenny asked me to speak on a panel at the Irish Consulate earlier this year on The Future of News. Speaking alongside media bigwigs like CNN’s Samantha Barry and Facebook’s Aine Kerr made me realize this is an organization that is highly regarded in the New York tech and digital space. The event was packed with top digital talent and influential Irish people, so after that, I was hooked.

What advice have you for Irish professionals moving to work in the US?

Never underestimate the power of being Irish. There are so many people in the US that have some kind of affiliation with Ireland and love nothing more than talking about it. So use that to your advantage — whether it’s to start up an interesting conversation with the right person, or it’s that one thing that makes you different from the dozens of other people attending an event or applying for a job. Also, be tenacious. Never give up on a lead or a dream or an idea. Persistence pays off. Oh, and get involved with Digital Irish!

What was the best advice you ever received?

Travel the world.

What do you enjoy most about your current role?

I love the audience development side. It’s fascinating to see how readers interact with different types of content and then to be able to track their behavior, all with the purpose of giving them more of what they want knowing they will come back for more. With the advancement in technology and analytics we now have access to, the ROI can be very rewarding.

If you had one piece of advice for yourself earlier in your career, what would it be?

Learn how to code.

When you were a kid, what did you want to be when you grew up?

Wonderwoman.