Get to know our board with the Meet the NYDI Board series. The board is here to support Irish startups make connections in the US and run events in New York. Are you an Irish start up looking to expand in the US? Reach out to us!

Anne Daly, SVP Strategy and Customer Engagement at Havas Health/Health4Brands

Anne is SVP Strategy and Customer Engagement at Havas Health/Health4Brands. Anne brings expertise in the health & pharma industries to the board, having worked with Bristol-Myers Squibb, Merck and Pfizer. She also directed and executed strategies on behalf of clients with Sante Strategy in both Europe & North America. In May, Anne was vital in organizing in our MedTech event with Havas Health. Welcome to the board Anne!

Follow Anne on Twitter and Linked In.

Why did you become involved with Digital Irish?

I became involved with Digital Irish soon after I attended my first event. From the outset, it struck me that Digital Irish adopted a different approach and format than other Irish-centered groups in New York City, with a focus on active rather than passive engagement. This pulled me in immediately. Digital Irish stands alone in terms of content, as well, especially for those involved in digital enterprise.

What advice would you have for Irish companies expanding in the US market?

Come prepared. I have seen many companies pitch an idea with enthusiasm and eagerness, but without an investment of forethought into the identity of their audience. When I pitch, I want to know the needs of my potential client and tailor my pitch to them. This allows me to communicate effectively the value I would add to that client. Knowledge of your audiences “pain points” also lets potential clients see that you have spent time understanding their immediate needs.

Outline a tech prediction for the year 2025?

I envision a smarter way of collaborating, including through the use of avatars and virtual reality – goodbye morning commute!

What advice have you for Irish professionals moving to work in the US?

Arrive as prepared as possible and expect to travel a steep learning curve, at a fast pace.

What was the best advice you ever received?

Relax and smile!

What do you enjoy most about your current role?

The opportunity to work with many different pharmaceutical and wellness clients, all of whom desire to keep up with the rapid paradigm shift in healthcare but with the overarching goal to improve patients’ lives

When you were a kid, what did you want to be when you grow up

Why, a digital influencer, of course! 😉