Meet the NYDI Board: Shane Lennon

Read our Meet the NYDI Board series to get to know our board . The board is here to support Irish startups make connections in the US and run events in New York. Are you an Irish start up looking to expand in the US? Reach out to us!

Shane is a marketinShane Lennong, product, business development and technology operations executive who has built teams with direct responsibility for revenue, marketing, product and operations, even with a stint as CTO. He has led the building and transformation of companies in multiple market sectors across digital, social media, mobile, wearable tech, software/SaaS and products for both B2B and B2C markets, for companies under $1M to $500M+.

Follow Shane on Twitter and Linked In.

Why did you become involved with Digital Irish?

Feargall and I were discussing ‘pitch out of water’ his networking event and an old informal group Niamh Bushnell used to ask me and about 10/15 others to every few months back in 1999/2000/2001, jokingly called NYIrishTechMafia. We thought there was enough irish/irish americans in NY at both senior and mid level to create NYDI with a focus on enabling connections for irish/irish american starts ups coming in the US/NY market.

What advice would you have for Irish companies expanding in the US market?

Size the market opportunity – if it is 4X+ the Irish/UK market then plan to build US marketshare, and you must be willing to put customer facing feet on the ground including at least a founder and senior exec, FT commit for at least 2 years. Understand the cultural nuances of doing business in the US, irish charm get’s you a meeting, it takes a lot more effort and details to close deals, story telling is an irish trait and use it (factual). Show passion for your US customers.

Outline a tech prediction for the year 2025

Micro tech: in manufacturing and health. AI smart micro worker bots that can perform both reactive and preventive activities in your body, will probably lead to the end of many diseases like cancer.

If you had one piece of advice for yourself earlier in your career, what would it be?

Find more mentors and forget about the money (salary) for the first 5 to 10 years, it will come.

What was the best advice you ever received?

  • Start networking for your next job the day you start your new job (half jokingly).
  • Always be learning, you are only as good as the last day/week/month, move forward.
  • Only customers count – they pay or love your product/service, internal data points don’t pay the bills.
  • Hire talent that can move up at least 2 levels, even take my job.

Who was the biggest influence on your career?

CMO at hyper growth digital marketing services firm, opened my eyes and showed me it’s about the people (not the tech, not the process … etc …).
Hire talent better than he was, have to say that, when he left I took over most of his responsibilities.

What do you enjoy most about your current role?

Learning new things or better ways to do old things, mentoring talent to realize potential and be able to smile at the beginning and the end of the day 🙂

What is your motto?

It’s about the mini WOW moments – get enough of them and celebrate the small success and the other things take care of themselves (Revenue, Wins etc …) – pinned to my twitter profile for 3 years now (this week) https://twitter.com/VirtualCMO

When you were a kid, what did you want to be when you grow up?

  • F1 racing driver like Gilles Villeneuve
  • Architect
  • Best rugby winger/center – David Campese, Keith Crossan or Tim Horan
  • Something in marketing with customers (from 14 I worked in Arnotts every summer and winter break till I was 21 and left college)

What are your passions outside of work?

Coaching youth rugby players – the basic skills and keeping it simple – https://www.instagram.com/rugby.us/
Cooking food – https://www.instagram.com/virtualcmo/
Family.

Follow Shane on Twitter and Linked In.

NYDI Company Profile: Gecko Governance

Image result for Gecko Governance

by Stephen Mulvey

Blockchain is a hot topic in financial services due to it’s ability to make transactions more immediate, secure and transparent. There are endless opportunities for financial services firms to leverage blockchain to significantly reduce compliance risks and reduce compliance costs.   In this week’s feature on Irish Technology companies, we take a closer look at Gecko Governance, a company that leverages bllockchain technology to support companies comply with stringent and demanding compliance requirements.

What they do?

Operating at the cutting edge of the RegTech space, GECKO Governance is a Blockchain-based solution to easily allow fund managers monitor and manage their regulation and compliance requirements. They are the first in the market to offer this service.

With GECKO Governance fund managers can schedule all their end to end compliance and regulatory tasks as well as provide verifiable independent audit trail of compliance to satisfy global financial regulators requirements.

How they are different?

We asked them about their USP: “We are the first company in the Funds industry to integrate or use Blockchain technology for the management of fund data with regards to their AML/KYC , Operational Due Diligence (ODD), Fund Launch and On-Boarding.”

Led by Canary Wharf veteran Shane Brett, their team of 12 operate in the EU, US and Australian markets with offices in Dundalk, London, New York and the impressive new financial services center on Sydney’s famed waterfront.

See a video of Shane speaking at our FinTech event held in New York.

Awards

Gecko Governance has won numerous awards, including being nationally shortlisted for “Best Digital Online Start Up” in the Bank of Ireland Start up Awards (2016) and being listed as one of the Top 100 Start-Ups in Ireland by the Sunday Business Post.

Contact

Do you work for an organization that has to comply with Anti Money Laundering regulations? Are there contacts in your network who would benefit from the Gecko Governance offering? .

Find them on Twitter or Linked In

About Our Company Profile Series

Our goal is to connect the Digital Irish community globally; to promote the expansion of Irish startups, by providing access to resources and networking opportunities. Our Company Profile series aims to promote Irish companies within our network. Are you a Irish Start Up looking to expand in the US? Would you like to be featured on our “NYDI Company Profile” series? Please reach out to us at breiffni@digitalirish.com

Company Profile: VideoElephant  

Content Strategy: The Rise of Video Content

Video has grown to become most effective strategies to promote a brand. Think about it….How many videos & memes do you consume on social media on a daily basis? Have you noticed the increase in videos shared by large brands and media outlets on Facebook and Twitter? Videos are easier to consume and share on mobile devices. Studies predict that video content will make up more than 80% of web traffic by 2019. Given the rise in consumption of video content, companies must generate high quality video content to increase customer engagement and improve brand awareness.  As part of our “NYDI Company Profile” series, we introduce you to an Irish company that  supports tech providers, publishers and advertisers in maximizing the power of video marketing by providing high quality video content.

VideoElephant logo

What do they do? 

VideoElephant helps digital publishers  and marketing departments who want digital video content, but don’t have the resources to produce any of their own.Video Elephant aggregates professionally produced video content from hundreds of content providers and supplies to online web publishers. Video Elephant’s video library contains 500,000 videos with 1,000 new videos added per day.

Target Market

Video Elephant work with ad tech providers, publishers and advertisers that require brand-safe content at scale.

  • Ad Tech Providers: Deliver value to your publishers and advertisers with contextually relevant, cross-device video content that’s ready-to-monetize.
  • Publishers : Source premium content that will ensure that you maintain high video inventory levels. VideoElpephant’s contextually relevant video complements in-house content, delivering both increased ad revenue and a great user experience
  • Advertisers: Choose the video content that fits your brand and take control of the entire video advertising experience. Their content gives you not just brand-safety assurances, but the opportunity to choose the highest quality, relevant content.

Contact

Do you need to generate quality video content? Are there contacts in your network who would benefit from Video elephant’s offering? Reach out to our friends at VideoElephant.

info@videoelephant.com | +35315371000

Find them on Twitter or Linked In

About Our Company Profile Series

Our goal is to connect the Digital Irish community globally; to promote the expansion of Irish startups, by providing access to resources and networking opportunities. Our Company Profile series aims to promote Irish companies within our network. Are you a Irish Start Up looking to expand in the US? Would you like to be featured on our “NYDI Company Profile” series? Please reach out to us at breiffni@digitalirish.com

 

 

MedTech Follow-Up with Havas Health & You

Thanks to everyone who came to our first health-tech event in collaboration with Havas Health And You! A special thanks to our member, Anne Daly, who organized the night!

We really enjoyed the insights to the healthcare agency world by the Havas Health and You, Chief Digital Officer, Dennis Urbaniak, and our panelists Mikki Nasch (Evidation Health) and Karin Hehenberger (Lyfebulb).